Society has come a long way in the past few years than ever as far as the change in marketing. Facebook was becoming the “it” thing when I was in high school and college, and now everywhere you look Facebook is the go to place for updates on a company.
“Social networking is becoming more popular than other communication methods such as through phone, mobile, face-to-face, and email.”
So where is this all going? Let’s look into our crystal ball…..
“Marketers can no longer focus solely on their home markets. The potential to sell products globally should become a chief consideration in market planning. Marketers need to expand their vision of the market beyond segments and targets to use new technologies to see their customers as individuals with a life-time value, as a type of equity to be protected and nurtured.”
Companies need to look beyond their local areas in order to find their target markets. People will be searching globally to find what they are looking for. I am participating in an online holiday shopping event where I get to post about my products up to 3 times a day. These items are going to be displayed to contacts way beyond my current target area. Who knows who will see something I have to offer and it could be right up their ally!
I have seen (or heard from) telemarketers, direct mail, door to door salesmen and so much more. I, like many people, have no interest in being targeted like that. But on the other hand if someone finds a company they like and choose to like the page and receive updates regularly, then the marketing material is hitting people who want it. “Facebook can be an ideal alternative to telemarketing and marketing research because people are tired of telemarketing and marketing research calls made through call centers. Facebook is an excellent direct-response marketing platform, which can provide immediate and direct answers to marketing questions and problems within the least time period.”
What’s the benefit to having customers like a page and interacting with them? Through this interaction with consumers, companies will increase their insights as to what their customers are looking for and what potential products and services are being sought after. But other than what can companies look forward to? Possible lower marketing costs, immediate feedback from customers, and an influence (hopefully positive!) on what their consumers purchase. Then, when social media gets to this point, a majority of purchasing may happen through these social media sites. Want to see?
So social media will all change for companies. Marketers will eventually understand that to be more social is how to interact with their customers than to sell, sell, sell.
There will be more discussions, companies asking people to share experiences, and how their customers interact with the products and services. I know this happens now, but the extreme it will go to will overwhelm the way marketing is being done now. All of this will be transformed by the current human behavior. How consumers want to interact will force companies to change how they “speak” on social media.
So does my crystal ball sound about right? Who knows what the future will hold, but the acceleration of change for the marketing world will come faster than ever. Also, the turn around on new products will come faster. So where does this sped up world leave us?